Objective (Primary)

Increase our relevance to members, dental hygiene students and potential members

1. Strategy

Promote knowledge and utilization of MDHA/ADHA services and benefits (CMS,CCPR,CRP, CER, COA)

Action Plans

• Update and enhance website (CCPR, CMS, COA, CER)
• Develop and distribute information sheet on services and benefits of ADHA/MDHA for DH students (CMS)
• Enlist the aid of each Component to help with advertising, community publications, and community activities(CCPR)
• Utilize the Internet through Facebook to reach out to Hygienists (CCPR)
• Research into a Public Service Announcement highlighting a DH "educational moment"(CCPR, CER)

2. Strategy

Foster relationships within the DH Community (CMS, CCPR)

Action Plans

• Provide MDHA/ADHA presentation at 8 DH programs (CMS, CER)
• Educator's Meeting (CER)

3. Strategy

Enhance Student relationships (CMS, CER, CCPR, COA)

Action Plans

• Offer scholarship to attend ADHA annual session to 2 graduating students (CMS)
• Provide academic scholarship (CER)
• Invite and recognize recent research poster/table clinic award recipients to present at The Conference (CER)

Objective (Secondary)

Increase membership and retention

1. Strategy

Develop and implement life-long learning opportunities (CC,CCPR)

Action Plans

• Offer CE at component level to increase membership (CMS)
• Component Workshops (CER, CMS)
• The Conference (CC, CER)
• Online CEU opportunities offered on the MDHA Website (CER, CCPR)
• Create and maintain a database of courses and presenters allowing MDHA to sponsor CE courses throughout the Commonwealth (Conference on The Road) at the component level to reach those who cannot attend the Conference.

2. Strategy

Develop and encourage leadership activities (CER, COA)

Action Plans

• Assign each council chair 1 new member to mentor (CMS)

Objective (Primary)

Increase the autonomy of dental hygiene

1. Strategy

Expand and promote career opportunities (CRP, CPH, CER, CCPR)

Action Plans

• Increase the Website for Advertising and Job Listings (CCPR)

2. Strategy

Support efforts towards regulatory authority over the practice of dental hygiene (CRP)

Action Plans

• Ongoing association activities

3. Strategy

Identify, collect and utilize data that support professional autonomy (CRP,CER, CPH)

Action Plans

• Ongoing association activities

Objective (Secondary)

Increase the public's direct access to dental hygienists

1. Strategy

Support the implementation of the PHDH (CRP, CER, CPH, CC, CCPR)

Action Plans

• Publish a Brochure highlighting the new PHDH and what that means to the community to include MDHA contact information and Mission Statement(CPH, CCPR, CRP, CER,)
• Ongoing association activities

Objective (Primary)

Enhance collaboration with other stakeholders within and outside of the dental community

1. Strategy

Pursue and develop strategic alliances (All Councils)

Action Plans

• Ongoing association activities

Objective (Primary)

Effectively manage resources to ensure a fiscally sound organization

1. Strategy

Enhance operational effectiveness and efficiency (All Councils)

Action Plans

• Ongoing association activities

2. Strategy

Identify and address any issues that would affect the maintenance of a strong and sound operating budget

Action Plans

• Review all income and expense data monthly (All Councils)
• Maintain regular contact with investment advisors (COA)
• Annually set a budget with monthly reviews to not exceed annual income and to allow for growth in investments(COA)

Objective (Secondary)

Effectively utilize and disseminate data collected by ADHA and other sources

1. Strategy

Action Plans

• Ongoing association activities